Collision Course for Metaverse Competition

“We got hit by meeting fatigue in the virtual world. After 30 or 40 minutes max in a meeting, it was very hard to stay engaged or focus”

Microsoft recently entered the race to build a metaverse inside Teams, just days after Facebook rebranded to Meta in a push to build virtual spaces for both consumers and businesses.

With 75 per cent of workers using digital channels indicating that they will continue to use them when things return to normal, big tech companies are racing to build more interactive environments with less cognitive overload. Microsoft will use AI to listen to your voice and then animate your avatar. Also, the company is building in translation and transcription support so you might be able to meet with a co-worker from across the world.

With its millions of daily users, Microsoft appears as the biggest threat to Meta’s project to make the metaverse a reality for businesses.